Thurrock Council has joined forces with local authorities and fast food restaurants across Essex to tackle littering from vehicles.
This year's Love Essex campaign, which launched this week, will highlight that anyone who is caught throwing litter from a vehicle could face a fixed penalty notice of £150 or fines of up to £2,500, plus costs, on conviction in court. Local authorities, including Thurrock, Basildon, Braintree and Essex, will spread the message through social media posts and videos during the 6-week campaign, while 2 KFC restaurants in the borough will display banners alongside stickers on take-away packaging.
Cllr Rob Gledhill, Leader of Thurrock Council, said: "Clearing litter to keep Thurrock clean and tidy costs the taxpayer nearly £1.5million and it's through supporting county-wide campaigns such as this, as well as promoting council-run and community initiatives, that will help us to stop littering blighting our borough.
"We're dedicated to tackling this issue and only last month a man from Grays was ordered to pay costs which came to £450 at Basildon Magistrates Court for littering a cigarette butt on London Road.
"This issue has a negative impact on our streets and green spaces, with bottles, food packaging, straws, cans and cups eventually turning up in our rivers. It is now even more vital that we do whatever is necessary to save our environment, protect our wildlife and eradicate littering."
For more information about the Love Essex campaign, go to loveessex.org/binit
Report littering online at thurrock.gov.uk/report