Freedom of information response

Advertising on roundabouts

Publication date: 
Monday 26 February 2024
Request: 

1. In 2023/24, how many roundabouts in your administrative area are available to display commercial advertising?
2. In 2023/24, how many lamp post columns in your administrative area are available to display commercial advertising?
3. If commercial advertising on your roundabouts is currently managed through a third-party supplier, what is the name of the supplier and do you have a percentage profit share or annual set fee arrangement in place?
4. If commercial advertising on your lamp posts is currently managed through a third-party supplier, what is the name of the supplier and do you have a revenue share or annual set fee arrangement in place?
5. How much income did the council generate from commercial advertising roundabouts in each the following financial years: 2022/23, 2021/22, 2020/21, 2019/20
6. How much income did the council generate from commercial advertising on lampposts in each the following financial years: 2022/23, 2021/22, 2020/21, 2019/20
7. Please supply a copy of any current supplier contracts that cover roundabout and roundabout advertising and state the duration of these contracts.

Response: 
  1. In 2023/24, how many roundabouts in your administrative area are available to display commercial advertising?

25

  1. In 2023/24, how many lamp post columns in your administrative area are available to display commercial advertising?

0

  1. If commercial advertising on your roundabouts is currently managed through a third-party supplier, what is the name of the supplier and do you have a percentage profit share or annual set fee arrangement in place?

Marketing Force and percentage profit share 

  1. If commercial advertising on your lamp posts is currently managed through a third-party supplier, what is the name of the supplier and do you have a revenue share or annual set fee arrangement in place?

Not applicable

  1. How much income did the council generate from commercial advertising roundabouts in each the following financial years:

This is the roundabout income for the last 5 years.

2018/19

£69,471

2019/20

£59,435

2020/21

£39,211

2021/22

£34,070

2022/23

£67,168
  1. How much income did the Council generate from commercial advertising on lamp posts in each the following financial years:

Not applicable

  1. Please supply a copy of any current supplier contracts that cover roundabout and roundabout advertising and state the duration of these contracts.

Please see attached

Request reference:
FOI 13445