Freedom of information response

Advertising on social media platforms

Publication date: 
Friday 12 April 2024
Request: 

Could you please let me know how much you spent on advertising on social media platforms in each of the last four financial years - 2019/20, 2020/21, 2021/22 and 2022/23 - broken down by platform . 

For example

Year

Facebook

Twitter/X

Instagram

TikTok

Other

TOTAL

2019/20

           

2020/21

           

2021/22

           

2022/23

           

 

Response: 

Spending for the years requested is as follows:

Year

Facebook/Instagram

Google

2019/20

£3736.42

 

2020/21

£4206.95

 

2021/22

£3066.31

£483.31

2022/23

£286.46

 

There was no advertising spend on Twitter/X or TikTok.

Request reference:
FOI 13614