Freedom of information response

Social Media Management 

Publication date: 
Tuesday 13 February 2024
Request: 

1) Do you use a social media management platform?
2) If so, what tools do you use?
3) How much do you spend annually on a Social media management tool?
4) Which month & year does your contract with your supplier end?
5) Do you use a social listening / media monitoring platform?
6) If so, what tools do you use?
7) How much do you spend annually on a social listening / media monitoring tool?
8) Which month & year does your contract with your supplier end?
9) Who is the senior officer in charge of these contracts?

Response: 
  1. Do you use a social media management platform?

Yes

  1. If so, what tools do you use?

Orlo

  1. How much do you spend annually on a Social media management tool?

£8,385.30

  1. Which month & year does your contract with your supplier end?

May 2024

  1. Do you use a social listening / media monitoring platform?

Yes

  1. If so, what tools do you use?

Meltwater

  1. How much do you spend annually on a social listening / media monitoring tool?

£4,080

  1. Which month & year does your contract with your supplier end?

July 2025

  1. Who is the senior officer in charge of these contracts?

Section 40 (Data Protection) exemption applies, please see further details below

Unfortunately we are unable to provide in full the information you have requested.  We do hold the information but an absolute exemption applies.  Personal Information (Section 40,2) 

Personal data of any other person (third party data) is exempt under section 40(2) if disclosure would breach one of the data protection principles. This aspect of Section 40 is an Absolute Exemption and is therefore not subject to the Public Interest Test. 

The names of officers working for the Council is personal data specific to them. It is therefore subject to the provisions of the Data Protection Act. Information can be withheld if its disclosure would be likely to breach one or more of the Principles of the Data Protection Act. There is no prior expectation on the part of team Managers (or other officers working below the level of Director) that their names and job titles / positions would be published into the wider public domain under FOI. A disclosure made under FOI constitutes a publication to the world at large. We believe that to disclose this would be likely to breach the first Principle of the Data Protection Act by unfairly contravening their right to privacy and confidentiality in the work place.  

Request reference:
FOI 13406