Digital and customer experience strategy

Our approach

We will follow 5 principles to guide our digital, customer, technology, and data work.

1. Customer-focused

Transformation of our services will focus on meeting the needs of our customers, particularly those who are vulnerable. We will use data to improve our understanding of their needs. developing and planning our services to meet those needs.

Our services will be digitally inclusive and simple to use, supporting those who are unable to use digital technologies. We will ensure we provide value for money by measuring success, managing our current performance, and continuously improving. The customer will be at the heart of everything we do, and we will always strive to get it right first time

 2. Design based on data

The data we collect will help inform us about our service users' needs and will be supported by all aspects of this strategy. We will utilise data analysis techniques to manage demand for services, using methods to forecast and predict future events where possible, making us more agile and responsive.

Our solutions will be secure by design, protecting people's personal and identifiable data through robustly applying GDPR (General Data Protection Regulations) principles and cyber security will be designed in to all our systems, changes, and processes.

3. Collaboration

Our staff and customers will be able to securely use our platform and services at any time from any location using their device of choice. We will give people the space they need to deliver, sharing knowledge and working in an open and transparent way with our partners and with other sectors e.g., community, faith, and voluntary organisations.

4. Continual service improvement

We will design cost effective solutions, ensuring these are cloud based to enable Thurrock Council to become more sustainable and resilient. We will continually improve our processes, taking advantage of advances in technology. We will aim to make our digital channels so good that our customers prefer to use them.

5. Digitally and customer-focused, empowered workforce

Our workforce will be digitally skilled. We will invest in their development and enable them to be creative and innovative. We will work with them to understand what they need to provide the best possible service.